This Privacy Policy explains what data YENTTO collects across the YENTTO Customer app, the YENTTO Seller app, the Admin panel, and yentto.com — and why.
1.Who we are
YENTTO is operated by [LEGAL ENTITY NAME] Private Limited (“YENTTO”, “we”, “us”), CIN [CIN], with its registered office at [REGISTERED ADDRESS], India. YENTTO is a multi-category marketplace that connects sellers with customers; sellers fulfil their own orders within the delivery zones they set.
2.Scope of this policy
The same policy applies to every YENTTO surface: the Customer app, the Seller app, and our website. Where a section applies only to one side of the marketplace, we say so. This policy is reachable from both apps’ login screens, in each app under Account › Account & Privacy › Privacy Policy, and in our store listings.
3.Information we collect
| Category | Examples | Source |
|---|---|---|
| Account & identity | Mobile number, name, role (customer/seller), profile details, language preference | You, at sign-up |
| Seller / business data | Shop name, address, business documents and KYC, delivery zones and terms, bank/settlement details, GST where applicable | Sellers, during onboarding |
| Location | Delivery address and approximate/precise device location to match you to shops that can reach you | You / device (with permission) |
| Orders & transactions | Items ordered, order status, amounts, delivery details, refunds | Generated in use |
| Payment data | Payment method and transaction references, processed by our payment partner Cashfree; YENTTO does not store full card numbers | Via Cashfree |
| Seller content | Shop name, product listings, descriptions and images published by sellers | Sellers |
| Device & usage | Device model, OS, app version, identifiers, crash and diagnostic logs | Automatically |
4.How we use your information
- To create and secure your account and verify you by one-time password (OTP).
- To show only shops that can actually deliver to your location, and to process and track orders.
- To pass orders and the delivery information you provide to the relevant seller so they can fulfil them.
- To process payments and refunds through Cashfree.
- To review and moderate seller listings, and enforce our Trust & Safety standards.
- To provide support, send service notifications, prevent fraud and abuse, and meet legal obligations.
We process your data on the lawful bases of performing our contract with you, your consent (which you can withdraw), our legitimate interest in running a safe marketplace, and compliance with law.
5.Phone number & OTP
YENTTO uses phone-number OTP as its sign-in method. We use your mobile number to send a one-time code and to identify your account. On Android we use Google’s SMS Retriever / User Consent API to read the OTP automatically — we do not request or use READ_SMS or RECEIVE_SMS permissions, and we do not read your other messages.
6.Location data
Location is central to how YENTTO works: it matches your address against each shop’s delivery zone so you only see shops that can reach you. We request location only when it is needed for this purpose and explain why in-context. You can enter an address manually instead of sharing device location, and you can change or revoke the permission in your device settings at any time.
7.Payments (Cashfree)
Payments are processed by Cashfree, an RBI-authorised payment aggregator. Card data and payment-instrument security are handled by Cashfree under its own PCI-DSS compliance; YENTTO does not store your full card details. We receive transaction references and status to confirm orders and process refunds. Our Play Data Safety declaration and Apple privacy labels are kept consistent with this. See Cashfree’s own privacy notice for how it handles payment data.
8.Sharing with sellers & others
We share information only as needed to run the marketplace:
- With sellers — the order details and delivery information needed to fulfil your order. Sellers must use this only to fulfil and support your order.
- With Cashfree — to process payments and refunds.
- With service providers — hosting, maps, analytics and crash-reporting, bound to protect the data.
- For legal reasons — where required by law, or to prevent fraud and protect users.
We do not sell your personal data.
9.Cookies & website analytics
yentto.com and our apps may use cookies and similar technologies for essential functioning, to remember preferences (such as language), and to understand usage through privacy-respecting analytics and crash reporting. You can control cookies through your browser settings; blocking essential cookies may affect how the site works. We do not use cookies to sell your data.
10.Seller listings & content
The shop names, listings, descriptions and images that sellers publish are visible to customers. We review them before they go live and may remove content that breaches our Content & Acceptable-Use Policy. There is no customer review or in-app messaging feature at this time.
11.Device permissions
Each permission is requested in context with a clear reason — for example, location for zone-matching, notifications for order updates, and camera/photos only if you upload an image. You can manage permissions in your device settings.
12.Data retention
We keep personal data only as long as needed to provide the service, meet legal, tax and accounting obligations, resolve disputes, and enforce our terms. Order and transaction records may be retained for the period required by applicable law.
13.Account & data deletion
You can delete your account and associated personal data from inside either app under Account › Account & Privacy › Delete Account, or from the web at yentto.com/delete-account. Some records may be retained where the law requires it; see the deletion page for details.
14.Your rights
Subject to applicable law (including India’s Digital Personal Data Protection Act, 2023), you may access, correct, update, or delete your personal data, withdraw consent, nominate another person to exercise your rights, and raise a grievance. To exercise these, contact us at support@yentto.com.
15.Children
YENTTO is intended for users aged 18 and over and is not directed at children. We do not knowingly collect the personal data of anyone under 18; if we learn we have, we will delete it.
16.Security
We use reasonable technical and organisational measures to protect your data. No method of transmission or storage is completely secure, but we work to safeguard your information and to respond promptly to any incident.
17.Changes to this policy
We may update this policy. We will post the new version here with a revised “Last updated” date and, for material changes, notify you in-app.
18.Grievance redressal & contact
If you have a complaint, contact us at grievance@yentto.com or through the in-app help option, and you will receive a ticket reference. In line with Indian law, our Grievance Officer acknowledges every complaint within 48 hours and works to resolve it within one month of receipt. Content- and safety-related reports are actioned promptly (serious or objectionable content within 24 hours).
Grievance Officer: [GRIEVANCE OFFICER NAME], [LEGAL ENTITY NAME] Private Limited, [REGISTERED ADDRESS], India · grievance@yentto.com.
For general questions, write to support@yentto.com.