This Seller Agreement governs your use of the YENTTO Seller app to open a shop and sell on YENTTO. By onboarding, you accept it.
1.Acceptance
By registering a shop on the YENTTO Seller app, you (the “Seller”) agree to this Seller Agreement, the Privacy Policy, and the Content & Acceptable-Use Policy. You confirm you are authorised to sell the goods or services you list.
2.Eligibility & verification (KYC)
You must be a genuine business or individual permitted to sell under Indian law. You agree to provide accurate identity, business, address, bank/settlement and (where applicable) GST details, and to keep them current. YENTTO verifies sellers — only shops that meet our standards appear on the Customer app. Providing false information is grounds for removal.
At least one document proof is required to open your shop. Some categories require a category-specific document — for example, selling food requires a valid food licence. Where you hold GST or other trade documents, you must upload them; where you do not, your Aadhaar suffices for identity verification. YENTTO reviews your documents, and your shop goes live only after approval.
3.Your shop & listings
You are responsible for your listings: accurate titles, descriptions, images, prices, stock, and category. Listings must match what you actually sell. Sale or discount prices must be real — no invented “original” prices, fake scarcity, or misleading claims. You must display the seller and product information required by consumer law.
4.Delivery zones & terms you set
You choose the area you serve from YENTTO’s zone ladder — radius, district, state, or country — and you configure the delivery terms shown to customers. Customers only see your shop if their address falls within your zone. YENTTO runs no courier fleet; you fulfil your own orders.
5.You set the promise. You keep the promise.
6.Trust & Safety — graduated enforcement
Earned Trust is YENTTO’s founding pillar — credibility over growth. Enforcement is calibrated to intent and frequency, not a single slip:
| Behaviour | Action |
|---|---|
| Unintentional / one-off (e.g. missed a delivery window once, honest error) | Acceptable — gentle warning, no penalty. |
| Repeated failure to meet your stated commitments (e.g. you configured a zone/time and keep missing it) | Escalation — flagged; reach/visibility may be limited; you are notified. |
| Continued pattern, or clear intent to deceive, cheat, or defraud | Removed from the platform — no hesitation. |
You acknowledge this standard during onboarding. It applies to customers too.
7.Pricing — free, no commission
Selling on YENTTO is free — no commission on your sales. You pay only the actual payment-gateway fee (see below). YENTTO does not take a cut of your sale and does not mark up your prices.
8.Payments & settlement
Customer payments are processed by our RBI-authorised payment gateway partner. You are the merchant and seller of record for your orders. You pay only the actual payment-gateway charge (typically up to ~2%, varying by payment mode); YENTTO adds no surcharge or markup. PCI-DSS and payment regulatory compliance sit with the payment gateway.
Settlement to your linked bank account currently follows a T+2 default. You will receive transparent transaction breakdowns. You are responsible for keeping your settlement bank details accurate.
9.Cancellations & refunds
Customers cannot initiate returns or cancellations in the app at this time. You may cancel an order only when you genuinely cannot fulfil it. If you cancel an order the customer paid for online, the full amount is refunded to the customer through the payment gateway and your balance adjusts in the next settlement cycle. Handle any fulfilment problems (non-delivery, damaged or wrong items) fairly and promptly, in line with our Cancellation & Refund Policy and applicable consumer law.
10.Taxes & GST
You are responsible for charging, collecting and remitting all taxes applicable to your sales, including GST where it applies, and for your own tax filings and invoices.
11.Content & moderation
Your listings and any content you post must follow the Content & Acceptable-Use Policy. YENTTO may moderate, remove, or restrict content or listings that breach our policies or the law.
12.Data & customer information
You receive customer order and delivery information solely to fulfil and support that order. You must protect it, use it only for that purpose, comply with applicable data-protection law (including the DPDP Act, 2023), and not market to customers without a lawful basis. You must not sell or misuse customer data.
13.Grievance redressal
You can raise complaints through seller support; we follow the same grievance process and statutory timelines set out in our Customer Terms (acknowledgement within 48 hours, resolution within one month). You must also appoint your own point of contact for customer grievances about your orders, as required of sellers under consumer law.
Grievance Officer: Sekar Subash Krishnan (Director), YENTTO TECHNOLOGIES PRIVATE LIMITED, No. 21/22, Alandur Road, Arulayammanpet 2nd Street, Guindy Industrial Estate, Chennai – 600032, Tamil Nadu, India · grievance@yentto.com · +91 94981 93712.
14.Suspension & removal
We may limit visibility, suspend, or remove your shop per the graduated enforcement above, for breaches of this agreement, or where required by law. Serious fraud or deception results in immediate removal.
15.Intellectual property & your storefront
You keep ownership of your shop name, brand, and listing content, and you grant YENTTO a licence
to display them to operate the marketplace and your shareable shop link (e.g.
yentto.com/s/yourshop). You must hold the rights to everything you upload. The
YENTTO name and logo remain ours.
16.Liability
You are responsible for your products, listings, fulfilment, and compliance, and you indemnify YENTTO against claims arising from them. YENTTO provides the platform “as is” and, to the extent permitted by law, limits its liability to you.
17.Changes
We may update this agreement; the current version lives here and material changes are notified in-app. Continued selling after an update means you accept it.
18.Governing law
This agreement is governed by the laws of India, with courts at Chennai, India having jurisdiction.
19.Contact
Seller support: support@yentto.com.